Customer Data Business Analyst at Primark, Reading/Remote, 3 Months initial, £Competitive Day Rate

Customer Data Business Analyst

Customer Engagement Initiative (Digital Transformation Programme)

Location: Reading (Hybrid – Tuesdays are anchor days)

Duration: Initial 3 Months Contract

Day Rate: Competitive (Inside IR35)

We're looking for an experienced Customer Data Business Analyst to join a major Customer Engagement Initiative within a large-scale Digital Transformation Programme.

This is a pivotal role focused on building the customer data foundations that will enable future loyalty, promotions, personalisation, customer engagement, and marketing capabilities. You'll play a key role in defining and shaping new customer data products, ensuring the business has the data, insights, and structures needed to support its long-term customer strategy.

This is a hands-on role, working closely with Product Owners, Product Managers, Engineering Managers, Data Architects, and Data Engineers to define customer data requirements and translate business objectives into scalable data products.

What You'll Be Doing

• Lead business analysis activities for the development of strategic customer data products.
• Work with stakeholders to understand customer engagement objectives and define the data required to support future loyalty, promotions, personalisation, and customer strategies.
• Gather, document, and manage business, functional, and data requirements.
• Facilitate workshops to define customer data models, business rules, customer identity requirements, and data product requirements.
• Develop source-to-target mappings, business glossaries, and data definitions.
• Partner with product and engineering teams to shape customer data solutions and delivery roadmaps.
• Analyse customer data, identify gaps, and make recommendations to support business outcomes.
• Support the design of trusted, reusable customer data assets that can be leveraged across the organisation.
• Work closely with architecture and engineering teams to ensure alignment between business needs and technical solutions.

What We're Looking For

• Proven experience as a Data Business Analyst, Customer Data Business Analyst, or similar role.
• Strong experience working with customer data, customer identity, customer analytics, customer engagement, or customer data platforms.
• Experience defining data requirements that support business strategy, customer planning, segmentation, loyalty, marketing, and customer engagement initiatives.
• Strong requirements gathering, stakeholder management, workshop facilitation, and documentation skills.
• Experience developing data mappings, business rules, and logical data models.
• Ability to work hands-on with both business and technical teams throughout the product lifecycle.
• Strong SQL and data analysis skills.

Essential Technical Experience

• Experience working with Enterprise Customer Data Platforms (CDP) and Master Data Management (MDM) solutions.
• Experience with Databricks or similar modern cloud data platforms.
• Understanding of customer identity, customer master data, and customer data governance.
• Experience working within modern data environments including data warehouses, data lakes, or lakehouse architectures.

Desirable Experience

• Retail industry experience.
• Experience supporting customer loyalty, CRM, promotions, marketing, or personalisation programmes.
• Knowledge of modern data architectures and customer data ecosystems.
• Experience working in Agile product-led environments.

This is an exciting opportunity to help shape the future of customer engagement by building the data foundations that will power customer growth, loyalty, and personalised experiences across a global retail organisation.