Senior SEO Manager at Koinly, Remote, £Contractor Rate

About Koinly

Koinly is one of the fastest-growing crypto tax platforms in the world. Founded in 2018, we're trusted by hundreds of thousands of investors and accountants across the US, UK, Australia, Canada, and Europe, and a recognised partner to major crypto exchanges.

We have hundreds of pages of content, a strong domain, and real product-market fit and organic search is one of our biggest growth levers. We're competing in a space where the landscape shifts fast, and we want someone who's driven to own that race.

As Senior SEO Manager you’ll own Koinly’s organic search presence end-to-end: keyword strategy, content production, on-page optimisation, and the ranking results that follow. This is not a brief-writing role. You write, you rank, and you can walk us through exactly how you did it.

We’re a fully remote-first, async-first startup with product-market fit in a niche (and booming) domain: crypto taxes. If you value ownershup, technical excellence, and clear communication over process complexity, Koinly is the place for you.

Read on for responsibilities, requirements, and who we are. 👇

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Role at a glance

• The mission: Own Koinly's organic search performance end-to-end, from keyword strategy to content creation to ranking results.
• Team: Marketing
• Report to: Content Lead
• Location: Remote - Europe
• Employment type: Full-time (contractor - B2B)
• Experience level: 5+ years
• Perks: 32 days PTO, 100% Async culture, flexible schedule, and true autonomy.

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What you'll own

* Organic search ownership

• Define the SEO strategy: keyword research, site structure, content planning, and cluster architecture. Then, execute it.
• Write and optimise the work yourself. You produce content, refresh existing pages, and manage the full content lifecycle: creation, publication, refresh, retirement.
• Own on-page SEO across the site: titles, metas, internal linking, content structure, schema markup.
• Brief and review additional writers when needed — you set the bar and quality-check their output.

*Content & intent

• Monitor and beat the competition. Know what they're publishing, where they're ranking, and where the gaps are.
• Own traffic share as a metric. Not just are we growing but are we growing faster than they are.
• Think in search intent, not just keywords. Understand why someone searches crypto tax calculator vs how to calculate crypto taxes and build pages that match.
• Spot emerging opportunities from SERP changes, AI Overviews, and shifts in crypto tax search behaviour.

*Performance & reporting

• Live in the tools: Ahrefs/Semrush, Google Search Console, GA4. Pull insights without being asked.
• Build and maintain your own performance dashboards: organic traffic by cluster, ranking positions, traffic share vs competitors, CTR from SERP.
• Report on what's working, what's not, and what you're doing about it.

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Who you are

You started as a writer and learned SEO to make your content rank. You can point to specific pages you got to rank for competitive keywords and explain exactly what you did. You think about search as understanding what people need, not as a checklist of meta tags and H1s.

The must-haves

• 5+ years in SEO with a focus on content-driven organic growth.
• You can show pages and sites you personally got to rank. Specific keywords, specific positions, specific actions. Not I managed the SEO strategy show the work.
• Writer first, SEO second. Your career started in content, writing, or journalism and moved toward SEO, not the other way around.
• Strong on-page SEO instincts: search intent analysis, title optimisation, internal linking, content structure, CTR optimisation, at least basic technical understanding.
• Hands-on with Ahrefs or Semrush, Google Search Console, and GA4: not I've used them but I live in them.
• Comfortable being managed by someone who isn't an SEO specialist. You report to the Content Lead, who will challenge you on voice and quality, not on keyword strategy. You own the SEO decisions.
• Comfortable operating autonomously in a remote, async environment.
• Exceptional written English, at a native or near-native level.

Bonus points if you have...

• Experience in crypto, fintech, or a technical/regulated content space.
• Competitive SEO experience: you've actively monitored and beaten competitors in organic search, not just grown traffic in isolation.
• Experience with AI Overviews and evolving SERP features.
• Worked at a content-heavy SaaS company, affiliate site, or publisher.

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Probably not a fit if you...

• Create briefs but don’t write — this is a hands-on content production role.
• Started in technical SEO and added writing later.
• Can’t walk through a specific ranking win with concrete details.
• Need an SEO-specialist manager to feel supported.
• Have only worked in lifestyle, e-commerce, or generic B2B content with no exposure to technical or complex topics.
• Think of SEO as a checklist (meta tags, keyword density, H1s) rather than matching user intent.
• Have only worked at agencies and don’t want to own a channel long-term.

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You don’t need to tick every bonus-points bullet, but the writer-first, hands-on, can-show-the-work bar is non-negotiable. If that’s you, apply.

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Our hiring process

1. Click apply and answer our application questions on our careerspage.
2. 15-30 min intro call with a member of our Recruitment team.
3. Take-home assignment.
4. 45 min call with Head of Marketing
5. Founder call [optional].
6. Offer (ID + background check prior to start)

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Not the right role for you?

We're growing fast and this won't be our last hire. If Koinly caught your eye but the timing or fit isn't quite right, connect with us and turn on job alerts — we'll be publishing more roles across marketing, product, and beyond in the months ahead. We'd love to have you in our corner when the right one comes up.