Are you highly skilled in PPC with the ability to strategies, implement, analyse and optimise for high-performance campaigns?
We are looking for an experienced PPC specialist Freelancer to work with us at SOS Marketing: www.sosmarketing.uk
This is not a role for full-service marketing generalists. We are specifically looking for someone whose core skill is PPC with expertise in Google Ads and Meta Ads (with experience in Paid Search a priority over Social).
ABOUT THE ROLE
As our PPC Manager, you’ll be responsible for driving measurable ROI focused growth across multiple ambitious client accounts. It's a hands-on performance-driven role owning PPC activity end-to-end from strategy to execution, including everything from audits to optimisation and reporting, as well as providing clear communication to clients.
At SOS, we take a no-nonsense approach in helping businesses thrive. And by thrive, we mean absolutely smash it!
WHAT YOU'LL BE DOING IN THE ROLE
Responsibilities - As a PPC Manager, you'll need to:
- Devise tailored strategies that align with specific objectives, delivering effective campaigns driving optimal conversions.
- Monitor, analyse, test and optimise all campaigns to enhance conversions within allocated budgets.
- Conduct comprehensive audits of existing campaigns, identifying opportunities, strengths and weaknesses while providing strategic direction.
- Identify and accentuate core messaging and compelling calls-to-action, which resonate with target audiences, captivating them to take the desired actions. Inclusive of crafting gripping ad copy.
- Innovating with fresh and engaging campaign approaches, ensuring continuous appeal. Informed by thorough research on industry trends, ensuring to capitalise.
- Develop a deep understanding of audience demographics and behaviours, shaping campaigns accordingly.
- Keep the team regularly updated on progress and performance.
- Producing regular reports, dissecting the account to showcase the kpis, key metrics and conversions, and summarising the campaigns.
- Confidently present monthly reports to clients with clarity, insights and strategic value.
- Contribute to proposals and pitches with opportunities, forecasting and recommendations, demonstrating the value of PPC.
- Keeping up to date with the latest advancements in Google Ads and Meta Ads.
WHAT YOU'LL BRING TO THE ROLE
Skills – In order to excel in the role as PPC Manager, you should possess:
- Proficiency in Google Ads and Meta Ads (with experience in Microsoft (Bing) Ads, LinkedIn Ads & TikTok Ads being advantageous too).
- Proficiency in Google Analytics, GA4.
- Sharp analytical acumen.
- Efficiency, and organisational finesse.
- A keen attention to detail.
- Confidence with budgets, and expectations.
- Effective communication, and have the ability to build lasting relationships.
- Experience in working with multiple clients concurrently, and pro-actively.
IMPORTANT TO NOTE
Please send CVs and examples of your work, including, an introduction as to why this role suits you.
Experience should include a minimum five years of professional experience in PPC. Applicants whose experience is not primarily in PPC will not be considered.
*We are only accepting applicants from The UK.
Job Types: Part-time, Permanent, Freelance
Pay: £35.00-£40.00 per hour
Benefits:
Application question(s):
- Please include links to case studies, or results.
- Where are you located? *Please Note: We are only accepting applicants from The UK.
- How many years of professional experience in PPC do you posses?
Work Location: Remote