Freelance Google Ads/PPC Specialist at DPF-PRO, Swadlincote, £Freelance Rate

About Us

We operate a fast-scaling, multi-region service-based business where Google Ads is mission-critical.

We are not looking for a junior, course-trained PPC manager.
We need someone who can take full ownership of:

• Google Ads performance
• Conversion tracking accuracy
• Go High Level CRM setup and optimisation

If you need step-by-step instructions or have only managed small accounts — this role is not for you.

The Role

You will take over a live, high-spend Google Ads account and an existing Go High Level (GHL) CRM, with responsibility for:

Google Ads

• Full account audit & restructuring where required
• Keyword strategy, match types & negative keyword control
• Budget & bid optimisation for lead generation
• Ongoing optimisation based on real data, not guesswork

Tracking & Attribution

• Fixing & verifying Google Ads + GA4 conversions
• Call tracking, form tracking & lead attribution
• Ensuring data in Ads, GA4 and GHL matches reality

Go High Level (GHL)

• CRM setup & optimisation
• Pipelines, tags, workflows & automations
• Connecting Google Ads leads into GHL correctly
• Ensuring every lead is tracked, attributed and follow-up is automated

You will be expected to know what’s broken, explain why, and fix it without hand-holding.

Who This Is For

✔ Experienced Google Ads lead-generation specialists
✔ PPC operators who understand tracking & attribution deeply
✔ People who have actually built and managed GHL systems
✔ Freelancers who think in systems, data and scalability

Who This Is NOT For

✖ Juniors or “Google Ads course” graduates
✖ People who outsource work to unknown subcontractors
✖ Anyone who can’t confidently explain their decisions
✖ People who only “manage” accounts without improving them

What You’ll Get

• Immediate control of a serious account
• Freedom to implement best practice properly
• Direct access to the business owner (no agency layers)
• Long-term opportunity as the business continues scaling

How to Apply

Apply with:

• A brief summary of relevant Google Ads experience
• Your experience with Go High Level
• Examples of accounts or systems you’ve improved
• Your rate (hourly or monthly)

Job Types: Part-time, Permanent, Freelance

Pay: £34,420.00-£44,849.83 per year

Expected hours: 10 – 40 per week

Benefits:

• Employee discount
• Flexitime
• On-site parking
• Work from home

Application question(s):

• Describe the exact steps you take when auditing a Google Ads account.
• Explain how you verify that a conversion is firing correctly in Google Ads, GA4 and a CRM.
• What are the most common tracking mistakes you see in service-based lead generation?
• Have you personally set up GoHighLevel pipelines and workflows? If yes, describe one in detail.
• How do you ensure call leads and form leads are attributed correctly?
• What match types do you primarily use for scaling lead gen — and why?
• Describe a situation where data looked good but results were bad. What was wrong?
• What tools do you regularly use alongside Google Ads and GHL?
• What monthly ad spend range have you managed personally?
• What would you check first if leads suddenly dropped by 40% overnight?

Work Location: Hybrid remote in Swadlincote DE11 8JL