Google Ads/PPC Specialist at Fen House Dental, Remote, £Freelance Rate

Engagement Type: Independent Contractor / Specialized Boutique Agency

Model: Performance SLA / Pay-Per-Qualified-Lead / Milestone-Based Retainer

Location: Remote (UK-based preferred, operating in GMT)

Project Overview

We are an established private dental practice seeking a proven Performance Marketing Partner to take full accountability for our patient acquisition and digital infrastructure.

We already have an in-house Treatment Coordinator who handles consultations, clinical financing, and patient treatment plan sign-offs. We are looking for a marketing partner to deliver high-intent, qualified inquiries for high-ticket elective dental care (dental implants, cosmetic smile makeovers, restorative dentistry, and orthodontics).

We do not pay for vanity metrics (clicks, impressions, or untracked traffic). We require a structured contract with guaranteed performance metrics (target Cost Per Qualified Lead / consultation booking benchmarks).

Full-Stack Scope of Work1. Paid Traffic Acquisition (Google & Meta)

• Google Ads: Build, monitor, and scale Google Search and Local Service Ads targeting local, high-intent keywords. Strict negative keyword management to eliminate wasted spend on NHS queries or bargain shoppers.
• Meta Ads (Facebook & Instagram): Design, script, and launch high-converting creative assets (carousel ads, video case studies, patient transformations, and offer-driven lead magnets).
• Funnel & Retargeting: Implement smart retargeting sequences across Facebook, Instagram, and Google Display for website visitors who haven't yet booked.

2. Website Management & Conversion Rate Optimization (CRO)

• Ongoing maintenance, technical updates, and security monitoring of our practice website.
• Designing and launching high-converting, mobile-first dedicated landing pages built specifically for ad campaigns.
• Technical speed optimization (Core Web Vitals) and continuous A/B testing of headlines, forms, and call-to-actions.

3. Local SEO & Search Visibility

• Comprehensive Google Business Profile (GBP) management to maintain top 3 local map rankings.
• Technical on-page SEO: medical/procedure schema markup (Dentist, MedicalProcedure), heading structure, and local landing pages.
• Clean citation and directory management across trusted UK healthcare and local platforms.

4. Tracking, Attribution & CRM Integration

• Flawless setup of Google Tag Manager (GTM), GA4, Meta Pixel, and dynamic call-tracking software (e.g., CallRail).
• Direct integration into our practice CRM/booking workflow so every inquiry is timestamped and routed instantly to our Treatment Coordinator.

Performance Terms & Guarantees Required

We operate on results. Applicants must structure their proposal around one of the following models:

• Pay-Per-Qualified-Lead (PPL): Zero management retainers. We pay an agreed fixed price solely for validated, qualified patient leads delivered within our catchment area.
• Performance SLA Retainer: A base management fee paired with a strict Service Level Agreement. If agreed lead volume or target Cost Per Lead (CPL) benchmarks are not met within an agreed rolling 30-day window, management fees are discounted, credited, or refunded.

Note: All ad accounts, landing page assets, domain access, and customer data must remain 100% practice-owned.

Definition of a "Qualified Lead"

For performance tracking and lead guarantees, an inquiry is defined as qualified only if:

• Located within our agreed local practice catchment radius.
• Expressly inquiring about private, high-ticket treatments (e.g., dental implants, aesthetic veneers, clear aligners).
• Provides a valid, functioning telephone number and email verified by our Treatment Coordinator.
• Excludes existing registered patients, recruitment queries, or NHS inquiries.

Proposal Submission Requirements

To be considered, your response must include:

• Case Studies: Provide at least two documented examples of results achieved for private dental practices or elective medical clinics (showing ad spend, cost per lead, and revenue return).
• Proposed Commercial Structure: State whether you propose a Pay-Per-Lead fee or a Performance SLA retainer, including your proposed CPL target.
• Tracking & Funnel Stack: Specify the exact tools you use for landing pages, call tracking, and reporting.

Pay: £1,200.00-£2,000.00 per month

Work Location: Remote