CRM & Email Marketing Freelancer at Black Tomato, Remote, 6-7 Months (3 Days per Week, £Freelance Rate

CRM & Email Marketing Freelancer

CRM & Email Marketing Freelancer

3 days per week | 7-month contract | Remote

About the role

We're looking for a CRM & Email Marketing Freelancer to support the day-to-day delivery of our email and lifecycle marketing activity during a 6-7 month period of planned leave.

This is a hands-on role, focused on building, testing, scheduling and deploying email campaigns across our CRM and email marketing platforms, including Dotdigital and Zoho.

Working closely with our Senior Lifecycle Manager, you'll help turn agreed campaign briefs, content and audience requirements into engaging, accurate and personalised client communications.

We're looking for someone with practical email marketing experience who is organised, detail-oriented and comfortable working within established processes and campaign plans.

Key responsibilities

Email campaign delivery

• Build, schedule and deploy email campaigns across Dotdigital and Zoho, including weekly email campaigns and automated communications in line with Black Tomato’s brand guidelines
• Set up campaign audiences, segmentation and personalisation based on agreed requirements.
• Carry out comprehensive pre-send QA, checking copy, creative, links, tracking, targeting, personalisation and rendering.
• Support the management of the email campaign calendar, ensuring activity is delivered accurately and on time.
• Coordinate with Design, Copywriting and other internal stakeholders to gather assets, manage approvals and prepare campaigns for deployment.
• Use approved AI tools to support campaign QA, troubleshoot build issues, summarize performance and suggest testing opportunities, checking outputs before implementation and following company guidance on client data.

CRM & automated journeys

• Support the day-to-day maintenance of existing automated email journeys within Dotdigital.
• Make agreed updates to journey content, audience criteria and automation settings.
• Monitor automated communications to ensure journeys are functioning as expected.
• Carry out routine CRM data checks and flag any issues affecting campaign delivery.
• Apply agreed audience exclusions, suppression rules and consent requirements.

Reporting & optimisation

• Monitor campaign performance across key metrics including deliverability, opens, clicks and engagement.
• Maintain regular campaign reporting and share results with the Senior Lifecycle Manager.
• Support A/B testing and implementation of agreed campaign improvements.
• Flag any delivery, data or performance issues requiring attention.

What we're looking for

Essential

• Experience in email marketing, CRM or a similar digital marketing role.
• Proven experience building, testing and deploying email campaigns using an email marketing platform.
• A good understanding of email marketing best practice, including QA, segmentation and personalisation.
• Confidence using AI tools to improve the efficiency and accuracy of email marketing tasks, with sound judgement to validate outputs and handle client data appropriately.
• Strong attention to detail and confidence working with customer data.
• Excellent organisational skills and the ability to manage multiple campaign deadlines.
• Comfortable working independently on agreed tasks and collaborating with a remote team.

Desirable

• Experience using Dotdigital and/or Zoho.
• Experience maintaining automated email journeys.
• Experience working with luxury, travel or premium consumer brands.

Scope of the role

You'll be responsible for the accurate and timely delivery of agreed email activity, with support and guidance available where needed.

We're looking for someone who can provide reliable, consistent delivery support for approximately three days per week throughout the 6-7 month period.