Digital Marketing Specialist - Google Ads, SEO & Website Management at GasWave Plumbing & Heating Ltd, London E15/Remote, £Freelance Option

About the role

GasWave Plumbing & Heating is looking for an experienced, hands-on Digital Marketing Specialist to manage our online advertising, improve our website and generate more quality enquiries and bookings.

You’ll take ownership of Google Ads, SEO and website management, with a focus on measurable results and growing our plumbing and heating business.

The role is primarily home-based, with occasional in-person attendance. We welcome applicants interested in either full-time employment or a freelance arrangement.

Key responsibilities

• Create, manage and optimise Google Ads campaigns for our plumbing and heating services.
• Manage advertising budgets, keywords, bidding, ad copy and targeting to generate relevant local enquiries.
• Track phone calls, website enquiries and bookings to identify which campaigns deliver results.
• Improve our Google rankings through SEO, including service pages, location pages and technical improvements.
• Manage our Google Business Profile and improve local search visibility.
• Update and maintain our website, including content, images, enquiry forms and landing pages.
• Improve the website experience to convert more visitors into customers.
• Report clearly on advertising spend, lead quality, cost per enquiry and bookings.
• Recommend additional advertising opportunities that can deliver value.

What we’re looking for

• Proven experience managing Google Ads campaigns with measurable results.
• Strong practical knowledge of SEO and local lead generation.
• Confidence managing websites using WordPress or similar platforms.
• Experience with Google Analytics 4, Google Tag Manager and Google Search Console.
• Ability to set up and check conversion tracking for calls and online enquiries.
• Strong writing skills for adverts and website content.
• A proactive, organised approach and the ability to work independently.
• Clear communication and accountability for results.

Experience marketing plumbing, heating, trades or other local service businesses would be an advantage.

What we offer

• £3,500 to £4,000 per month, depending on experience, plus performance bonuses.
• A hybrid role, primarily working from home.
• The option of full-time employment or a freelance arrangement.
• Ownership of our digital marketing and the opportunity to make a visible impact on the business.

How to apply

Please submit your CV or freelance profile, along with examples of Google Ads campaigns, SEO improvements or websites you have managed.

Tell us about the advertising budgets you’ve handled, the results you achieved and whether you’re applying for full-time employment or a freelance arrangement. Anonymised client examples are welcome.

Pay: £3,500.00-£4,000.00 per month

Benefits:

• Casual dress
• Flexible schedule
• Free parking
• On-site parking
• Work from home

Work Location: Hybrid remote in London E15 1TQ