Interim Website & Intranet Officer at YMCA, London/Remote, Part-Time, £Contractor Rate

Interim Website & Intranet Officer

Open Date

2026-08-20

Expiry Date

2026-09-03

Contract Type

Contractor

Weekly Hours

20 Hours

The Website and Intranet Officer is responsible for maintaining and developing YMCA St Paul's Group's website and intranet to ensure they are accurate, engaging, accessible and effective.

The role works with teams across the organisation to create and manage content, improve user experience, support internal communications and use data to drive continuous improvement across digital channels.

The postholder will lead the day-to-day management and continuous improvement of the website and intranet, working closely with external suppliers who provide technical development and specialist support. The intranet is well established, with activity typically focused on content updates, user support and continuous improvement.

The postholder will act as the organisation's website and intranet subject matter expert, leading continuous improvement through data, user insight and digital best practice.

Organisation Context:

YMCA St Paul’s Group is a charity and registered housing provider whose mission is to be an inclusive Christian Association transforming communities so that all young people can belong, contribute and thrive. As a member of the wider YMCA Federation, our vision is of places where young people thrive and communities flourish.

As one of the largest YMCAs in Europe and one of the largest providers of supported housing in London, we provide supported housing services, health and wellbeing services, education and training services through its health and wellbeing centres, children, youth and family programmes, including nurseries, after school clubs and soft play centres.

Being part of YMCA St Paul’s Group means not only working for a great London based charity that has supported young people and communities for over 150 years but also being part of a national association and global movement.

We are one of the UK’s Top 100 Best Workplaces™ 2026 and have also been recognised as one of the UK’s Top 100 Best Workplaces for Development™ 2026.

Duties and Responsibilities:

Website Management

• Manage and maintain the organisation's WordPress website, ensuring content, functionality and user journeys remain effective, secure and up to date
• Maintain website content, ensuring information is accurate, current and easy to find
• Create, edit and publish web pages and digital content
• Monitor website functionality and resolve issues promptly
• Support website development projects and enhancements
• Ensure a positive user experience across desktop and mobile devices
• Manage relationships with website development agencies and suppliers, ensuring work is delivered to agreed standards, budgets and timescales
• Monitor, evaluate and continuously improve website performance through data analysis, user research, testing and evidence-based recommendations
• Monitor and optimise key conversion journeys, ensuring the website supports organisational objectives relating to enquiries, applications, bookings and engagement
• Champion accessible and inclusive digital design, ensuring content and functionality meet recognised accessibility standards

Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO):

• Monitor and improve website visibility and performance across search engines and AI-powered discovery platforms, applying SEO, AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) best practice
• Conduct keyword research and optimise website content, metadata, structure and information architecture to improve search visibility and increase the likelihood of content appearing in search results, featured snippets and AI-generated responses
• Identify opportunities to improve content discoverability through search engines, answer engines and AI-powered search experiences
• Identify SEO issues and work with the team and external suppliers to implement improvements, as required
• Lead ongoing improvements to website content, structure, accessibility and user journeys to improve organic search rankings, increase web traffic and support the effectiveness of externally managed Google Ad Grants campaigns

Intranet Management: 

• Maintain and develop the organisation's intranet platform
• Ensure key resources, policies and information are accessible to staff
• Support colleagues to create and manage intranet content 
• Promote engagement through news, updates and internal campaigns
• Improve navigation and usability based on staff feedback

Analytics and Reporting: 

• Develop and deliver website performance reporting and analysis, providing actionable insights and recommendations that support operational teams to make data-driven decisions, improve user experience and maximise engagement and conversions
• Track, analyse and report on website performance against agreed strategic key performance indicators (KPIs), ensuring digital activity supports organisational growth, engagement, service delivery and income generation objectives
• Use tools such as Google Analytics, Google Tag Manager and Google Search Console to track performance, monitor KPIs and identify opportunities to improve website effectiveness

Digital Governance, Compliance and Risk Management: 

• Ensure the website and intranet comply with UK GDPR and data protection requirements by regularly reviewing content, forms, tracking technologies and data collection processes, escalating issues to the Data Protection Officer, as required
• Ensure website and intranet content complies with accessibility, copyright and data protection requirements
• Maintain processes for content governance, quality assurance, user permissions and publishing control
• Support the implementation and monitoring of cookie consent and privacy management tools