Senior Digital Insight Analyst at WPP Enterprise Solutions, London, £Contract Rate

We are looking for a Senior Digital Insight Analyst & CRO to join our Data & Marketing team.

In this role, you will lead the analysis of user behavior across complex, multi-market digital environments-identifying key optimization opportunities and defining data-driven strategies to elevate user experiences and boost conversion performance.

What will you do?

• Customer Journey & CRO Strategy: Lead funnel and behavioral analysis across digital touchpoints, collaborating closely with CRO and product teams to design, run, and evaluate experimentation initiatives (A/B testing, incrementality analysis, and heuristic reviews).
• Advanced Analytics & AI: Perform statistical analyses and leverage AI capabilities to accelerate insight generation, separating signal from noise to understand the business impact of optimization efforts.
• Dashboards & Reporting: Design, maintain, and present intuitive performance dashboards, measurement frameworks, and executive reports featuring key behavioural findings and strategic recommendations.
• Data Quality & Governance: Partner with Analytics Engineering and Data teams to define robust KPIs and ensure high tracking quality and data consistency.
• Mentorship & Team Support: Provide guidance and support to Junior Analysts within the team.

What are we looking for?

• Proven Domain Expertise: Strong background in digital analytics, behavioural analytics, or CRO, with hands-on experience navigating complex environments and engaging with multiple stakeholders.
• Technical & Tooling Proficiency:
• Proficient with modern analytics tools (eg, Google Analytics 4, Amplitude).
• Skilled with BI platforms (Tableau, Power BI, Looker).
• Basic-to-intermediate SQL knowledge is a strong plus.
• Analytical & Statistical Acumen: Deep understanding of digital journeys, conversion funnels, testing methodologies, and statistical analysis to evaluate incrementality.
• Communication & Storytelling: Ability to translate complex datasets into actionable business recommendations through clear communication and compelling data storytelling.
• Forward-Thinking Mindset: A curious, business-oriented approach with an active interest in leveraging AI to enhance data exploration and insight generation.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are.