Search Engine Optimization Specialist at Premier Laser & Skin, London Area, £Contract Option

We're looking for an experienced SEO & Organic Growth Specialist to join one of London's leading aesthetics and healthcare groups.

With six established clinics across London, we provide advanced laser, skin and aesthetic treatments through Premier Laser & Skin, Derma Revive Skin and DR Surgery. As we continue to grow, we're investing in the future of search and are looking for someone who is passionate about both SEO and AI-powered search.

This is a strategic, hands-on role where you'll lead our organic growth across multiple websites and clinic locations. Working closely with senior management, developers and the marketing team, you'll help increase website traffic, patient enquiries and bookings.

• Lead and deliver our SEO strategy across multiple websites.
• Grow organic traffic, enquiries and bookings.
• Build our authority within the aesthetics and healthcare industry.
• Align SEO with wider marketing and business goals.

• Carry out technical SEO audits and implement improvements.
• Fix crawl, indexing and website performance issues.
• Improve Core Web Vitals and overall site health.
• Implement structured data and schema.
• Work with developers to ensure SEO best practice is followed.

• Perform keyword research and search intent analysis.
• Optimise treatment and landing pages.
• Identify content opportunities and gaps.
• Create SEO content briefs.
• Strengthen E-E-A-T and topical authority.

• Manage SEO across all six clinic locations.
• Optimise Google Business Profiles.
• Improve local rankings and Google Maps visibility.
• Support review and reputation management.

Help improve our visibility across emerging AI search platforms including:

• ChatGPT
• Google AI Overviews
• Gemini
• Perplexity

You'll help develop strategies around AI search, entity SEO and Generative Engine Optimisation (GEO).

• Monitor SEO performance using GA4 and Google Search Console.
• Track rankings, traffic, enquiries and bookings.
• Produce monthly reports with insights and recommendations.

• 5+ years' SEO experience (agency or in-house).
• Proven success growing organic traffic and leads.
• Experience managing SEO for multi-location businesses.
• Strong technical SEO and Local SEO knowledge.
• Experience with Google Search Console, GA4, Google Tag Manager, SEMrush, Ahrefs and Screaming Frog.
• Good understanding of Core Web Vitals, schema markup and website architecture.
• An interest in AI Search, GEO and the future of search.

You'll be successful by:

• Increasing organic enquiries and patient bookings.
• Improving rankings for key commercial and local search terms.
• Growing visibility across AI-powered search platforms.
• Strengthening Local SEO across all clinics.
• Improving website performance and technical health.
• Delivering clear insights that support business growth.

📍 Flexible Opportunity: We're open to full-time, part-time, freelance/contract for the right candidate.

🏢 Head Office: Cannon Street, London