CRM & Email Designer (Project-Based) at Lucy and Yak, Remote/Brighton, £Freelance Rate

We are looking for a data-driven Freelance CRM Designer to partner with our CRM Manager on a project basis. Your primary focus will be auditing, refreshing, and building out high-performing email flows that drive engagement and conversion.

The Project Scope

• Flow Optimization: Designing end-to-end automated email sequences (Welcome series, Win-back, Abandoned Cart, etc.).

• Template Systems: Building modular, "drag-and-drop" style templates that are aesthetically beautiful but technically robust.

• Conversion Focus: Using design hierarchy to drive CTAs and improve Click-Through Rates (CTR).

• Mobile-First Design: Ensuring every asset is perfectly optimised for dark mode and mobile responsiveness.

The Ideal Profile

• CRM Specialist: You don’t just "do emails", you understand user journeys and how design influences behavior.

• Tech-Savvy: Deep experience with Klaviyo. You should understand what can and cannot be done with HTML/CSS in an inbox environment.

• Strategic Thinker: You’re comfortable collaborating with the CRM Manager on A/B testing layouts (e.g., testing "image-heavy" vs. "text-led" designs).

• Toolbox: Mastery of Figma (preferred for collaboration) or Adobe Creative Suite. Knowledge of animated GIFs or "faux-video" elements to increase engagement.

Logistics

• Setup: Project-based (fixed-term or per-milestone).

• Location: Remote friendly, though open to Brighton office visits for initial strategy sessions.

• Reporting to: CRM Manager / Creative Lead.

• Start date: Immediate.

To Apply

Please apply with your portfolio, day rate and a case study of building out email flows. Please also share results of how your past work has improved overall email performance.