Full-Stack Web Designer & Developer at Armada Growth Ltd, Remote, £Freelance Rate

Job Title: Conversion-Focused Web Designer & Developer (Freelance Contract)
Company: Armada Growth Ltd.
Location: Remote (UK-based preferred, but not required)
Contract Type: Freelance / Ongoing Contract
Compensation: Competitive (project-based or monthly retainer, based on experience)

About Armada Growth Ltd.

Armada Growth Ltd. is a performance-driven company focused on building high-converting digital assets that drive measurable business growth. We don’t care about “pretty websites” — we care about results: conversions, user engagement, and scalable systems that generate revenue.

We’re looking for a skilled operator who understands both design and development , and more importantly, how those translate into business performance .

Role Overview

You will be responsible for designing and developing high-performance websites and landing pages that are built to convert. This is not a basic design role — you will be expected to think strategically about user behaviour, sales funnels, and conversion optimisation.

You should be someone who can take an idea from concept → design → fully functional website, without constant oversight.

Key Responsibilities

1. Web Design (UX/UI + Conversion Focus)

• Design clean, modern, high-converting website layouts
• Create user journeys that guide visitors toward specific actions (lead capture, purchases, etc.)
• Apply strong UX/UI principles (hierarchy, spacing, readability, flow)
• Optimise for mobile-first performance
• Design landing pages specifically for marketing campaigns

2. Web Development

• Build responsive, fast-loading websites from scratch or using frameworks/CMS
• Implement designs into fully functional pages (pixel-perfect execution)
• Ensure cross-browser compatibility and performance optimisation
• Integrate third-party tools (analytics, CRMs, email systems, tracking pixels)
• Maintain clean, scalable, and efficient code

3. Conversion Optimisation

• Structure pages with clear CTAs and logical flow
• Understand and implement basic CRO principles (headlines, sections, trust signals, etc.)
• Improve site performance based on user behaviour and feedback
• Work with marketing data where needed to refine designs

4. Technical Performance

• Optimise page speed (Core Web Vitals awareness is a plus)
• Ensure SEO-friendly structure (basic on-page SEO knowledge)
• Maintain site security and stability
• Troubleshoot bugs and technical issues quickly

Required Skills & Experience

Core Skills

• Strong experience in both web design and development
• Proficiency in:
• HTML, CSS, JavaScript
• One or more CMS platforms (WordPress, Shopify, or similar)
• Solid understanding of UX/UI principles
• Ability to build responsive, mobile-optimized websites
• Experience creating landing pages that convert

Bonus Skills (Highly Valuable)

• Experience with conversion rate optimization (CRO)
• Familiarity with tools like Webflow, Figma, or Adobe XD
• Understanding of marketing funnels and user psychology
• Basic SEO knowledge
• Experience integrating APIs or advanced functionality

What We’re Looking For

• Someone who thinks like a business owner , not just a designer
• Able to work independently and deliver without micromanagement
• Strong attention to detail and high standards for output
• Fast, efficient, and solution-oriented
• Communicates clearly and meets deadlines consistently

What We Don’t Want

• Template-only designers with no understanding of performance
• Developers who ignore design and UX
• People who require constant direction for basic tasks
• Slow communicators or inconsistent freelancers

What You’ll Be Working On

• Company websites
• Landing pages for marketing campaigns
• Funnel pages and lead generation systems
• Ongoing site improvements and optimizations

Working Structure

• Flexible, remote work
• Project-based initially, with potential for long-term collaboration
• Clear deliverables and expectations per project
• Direct communication with decision-makers (no bureaucracy)

How to Apply

Please include:

• Portfolio of previous work (especially high-converting websites or landing pages)
• Brief explanation of your process when building a website
• Examples of projects where your work improved performance (if available)
• Your preferred tools/stack

Final Note

We’re not looking for average. We’re looking for someone who understands how to build digital assets that actually drive results . If that’s you, we want to work with you.

Job Type: Freelance

Pay: £500.00-£750.00 per month

Work Location: Remote