Conversion-Focused Website Finisher (Breakdance/WordPress) at Gabitie Group Ltd, Wolverhampton/Remote, £Freelance Rate

**Project Overview**

We have a WordPress website (built in Breakdance) that is approximately 85% complete.

Like many projects, it has been built – but not *finished*.

We are looking for someone to take this to the **next level and through to completion**.

This is not a task-by-task role.
This is a **project ownership role**.

---

**What We Need**

We need someone who will:

* Take control of the final stages of the website
* Identify what is unfinished, inconsistent, or weak
* Fix, refine, and elevate the site so it feels complete and professional
* Ensure everything is aligned, consistent, and conversion-focused
* Think for themselves and make decisions – not wait for instructions

---

**This Role Is NOT:**

* A passive “follow instructions” developer role
* A build-only task
* A “leave it at 90%” job

---

**This Role IS:**

You acting as the **project lead for finishing this website properly**

That includes:

* Making judgement calls
* Improving what’s already there
* Calling out issues
* Ensuring nothing is left half-done

---

**Scope of Work**

### 1. Frontend Finishing & Optimisation

* Fix spacing, padding, alignment issues across all pages
* Create consistent layout and visual hierarchy
* Improve page flow and readability
* Refine sections so they feel intentional (not generic builder output)
* Improve conversion (clear messaging, CTAs, structure)
* Properly optimise mobile layout
* Ensure the site feels *finished and premium*

---

### 2. Backend System (Key Requirement)

Build a clean, scalable system for:

* Project gallery
* Case studies
* Example projects with pricing

This should include:

* Custom post types (or equivalent structure)
* Easy image uploads per project
* Fields for:

* Project name
* Description
* Images / gallery
* Key details (size, use, etc.)
* Optional pricing / budget
* Clean frontend templates

The key requirement:

It must be **simple for us to manage and update going forward**

---

### 3. Content Completion (Important)

We do NOT want to be left with a list of jobs to “fill in later”.

You will:

* Populate the site where possible
* Use initiative to structure content properly
* Request anything missing (images, text, etc.)
* Chase me if needed to keep momentum

The goal is **completion**, not handover with gaps

---

**Working Style**

* Prefer a focused 1–3 day push to complete the project
* Open to live collaboration (screen share)
* Fast decisions, minimal back-and-forth
* You take ownership of delivery

---

**Expectations**

* You think like a designer / optimiser – not just a developer
* You care about the final 10%
* You do not leave things as “good enough”
* You improve conversion, not just appearance
* You take pride in delivering a finished product

---

**To Apply, You MUST:**

1. Show:

* A website you improved (not just built)
* A backend system (gallery / case studies etc.) you’ve created

2. Briefly explain:

* What you would improve on this page:
(link removed)
* How you would structure the gallery / case study system

---

**Budget**

$500 – $800 fixed (depending on experience and approach)

---

**Goal**

A website that is:

* Fully finished and ready to launch
* Polished, consistent, and conversion-focused
* Easy for us to manage internally
* Built properly for long-term use

---

If you’re the kind of person who takes ownership, improves things without being asked, and actually finishes projects properly – I want to hear from you. I do of course have more of a break down of what I think is wrong with the site and things I want improved but whilst I am very experienced with our product and running websites - I am ideally looking for someone who can work independently and just get things done - without me having to stand over their shoulder and spoon feed them.

Please note we run around 9 company websites all of which need work - there is plenty of scope for future work if you can prove you can get things done, well.

Job Type: Freelance

Pay: £400.00-£800.00 per month

Benefits:

• Flexitime
• On-site parking
• Work from home

Work Location: In person