Salesforce CDP Specialist at AND Digital, Manchester, 3 Months, £Contract Rate

Description

We are looking for an experienced Salesforce CDP Strategy & Implementation Lead to drive the design, delivery, and adoption of our Customer Data Platform to start ASAP for a duration of three months. Based in a commutable distance to Manchester.

Key Responsibilities:

• Define and prioritise high-impact CDP use cases, leveraging existing Salesforce insights
• Assess and improve customer data quality within Sales Cloud to support marketing activation
• Evaluate existing data sources (including Datamind) and define integration pathways into the CDP
• Support CDP vendor selection through requirements definition and scoring frameworks
• Design and document the customer data architecture, including data mastering, accuracy, and sharing rules
• Map dependencies across programmes and technical initiatives to ensure aligned delivery
• Lead business change planning, including training and enablement across markets
• Develop and manage a phased rollout plan with clear country-level milestones
• Define the CDP data maturity roadmap, from initial datasets through to a full Customer 360 view
• Establish integration approaches to enable seamless audience activation across channels

Requirements:

• Proven experience delivering CDP or customer data transformation programmes
• Strong understanding of customer data architecture and data governance
• Salesforce Expert
• Ability to translate business needs into technical requirements
• Strong stakeholder management across business and technology teams
• Experience in multi-market rollout and change management

Equal Opportunities Statement

At AND Digital we embrace diversity and are committed to equal opportunities. We are actively recruiting for a diverse and inclusive workforce so want to ensure we do everything we can to support your application.

We want you to feel safe and empowered to let us know if you require any adjustments to be made to your application or interview process so please speak to our recruitment team.