Programme Manager - Marketing Transformation at GSMA, London/Remote, 6 Months, £Contract Rate
- Contract Spy
- London, UK
- Apr 08, 2026
Contract Description
Department: Project Services & Change
Team: Project Services & Change
Location: London with hybrid working
Position type: 6-month contract (umbrella – inside IR35); ASAP start date (preferably April 2026)
What the hiring manager says
“This is a very exciting opportunity to join our agile, fast-paced, and versatile team of project and programme professional, driving our Marketing Ambition programme. You’ll lead the delivery of multiple transformation initiatives, connect people and teams across the organisation, and enable effective collaboration with external partners. You will play a pivotal role in orchestrating execution across a number of cross-organisational strategic activities, creating meaningful and tangible impact to the GSMA, its members and the wider mobile ecosystem.”
Anna Campbell, Head of Project Services & Change
About the team
The Project Services & Change Team in the GSMA provides project and programme management capabilities to deliver change initiatives across the mobile industry. Working in close partnership with subject matter experts within the GSMA and from across the mobile industry, the Project Services team manages a wide range of projects and programmes in all areas of the organisation, including Technology, Product Development, Marketing and Events, as well as internal facing projects in IT, Finance and HR.
As part of the project delivery, the Project Services team also provides change expertise to GSMA projects to guide the implementation of change initiatives within the organisation.
Project Services & Change is the delivery engine for projects and programmes across the GSMA. As well as delivering to agreed cost, quality and timelines, the team maintains a strong focus on delivering benefits to our colleagues, our members and to the mobile industry.
About the role
With an increasing number of platforms, reduced attention spans, and in an increasingly fractured world, Marketing initiated a transformation to ensure future readiness and resilience with best-in-class marketing capabilities, harmonised ways of working, and the ability to scale.
As the Marketing Transformation Programme Manager, you will oversee and manage strategic business initiatives and accelerate collaboration across internal teams and external partners, ensuring the CMO delivers her ambition to become a globally influential, data-driven growth engine that elevates the mobile industry’s voice to shape the future of connectivity and amplify commercial and societal impact.
You will coordinate delivery across multiple GSMA departments and external partners, maintaining alignment, visibility, and control across the programme. This role requires strong stakeholder leadership, exceptional communication skills, and the ability to remove barriers to deliver impactful outcomes.
This role requires strong programme management expertise, cross-functional collaboration, and the ability to work with senior stakeholders across the GSMA and external partners.
Key responsibilities:
Programme Planning and Delivery Management
o Support the definition of the structure and approach for the delivery of the Business Transformation programme, with consideration for dependencies and constraints
o Proactively identify, assess, and manage risks, challenges, and dependencies across the programme, and implement mitigating solutions to maintain delivery momentum and ensure that potential issues are addressed promptly
o Maintain and track integrated programme plans covering multiple workstreams
o Ensure the delivery of process, technology, data, and operating model changes is to the appropriate level of quality, on time and within budget, in accordance with the programme plan
o Ensure allocation of resources and skills within the programme's individual projects to meet programme priorities.
o Implement structured change control processes to manage scope and maintain programme integrity.
Governance and Communication
o Design communication plans that keep stakeholders informed and engaged throughout the programme, ensuring that messages are consistent, transparent, and tailored to a variety of multi-level stakeholders
o Deliver clear and consistent strategic insights and updates on progress, risks and impacts to diverse audiences, including executives, business and technical teams
o Prepare, plan and lead internal and external stakeholder meetings, ensuring decisions and actions are documented and followed up
o Prepare high-quality presentations, reports, and briefing materials that influence decision-making
o Collaborate closely with the Change Manager to ensure the Programme Communication plan is integrated and the messages aligned with the overarching Stakeholder Engagement and Communication Plan
Stakeholder Engagement and Management
o Facilitate collaboration and communication between Marketing teams within the Business Transformation Programme and other GSMA departments
Benefits realisation and performance tracking
o Ensure that accountable leaders are identified, empowered, and responsible for delivering measurable value.
o Define business benefits with Transformation Outcomes owners across financial, operational, customer, and cultural dimensions, and validate with executive sponsors.
o Ensure programme benefits are tracked and managed as per the programme sponsor requirement.
o Ensure all change is instrumented and tracks towards the benefits - such that we know how we are doing in near-real time and can adjust as required.
About you
This is a hands-on role with successful candidates required to be self-motivated and able to work effectively, with limited supervision.
- You have significant experience delivering large scale business or digital transformation programmes (desirable experience in marketing, association or events)
- You are an experienced Programme Manager who thrives when leading multi-stakeholder programs in complex political environments.
- You are comfortable managing complexity across teams, aligning delivery frameworks, and enabling senior stakeholders to make informed decisions
- You have strong interpersonal and communication skills with the ability to build trust, collaboration and alignment.
- You are a self-starter with high accountability and problem-solving mindset
- Demonstrated ability to navigate ambiguity, balance competing strategic priorities and find solutions to unblock delivery, keep momentum and deliver results under pressure
- You have experience managing external vendors and holding them accountable for deliverables
- You have experience managing budgets and cross functional delivery teams.
- You are comfortable with agile, iterative delivery approaches
- Strong analytical mindset with deep understanding of business performance metrics frameworks
- You have the ability to create a sense of community amongst the projects and project teams
- You have experience of working in an international and cross-cultural environment
- You should be comfortable engaging with technology teams and understanding how to translate complex information into clear delivery plans.
About your skills
1. Communication
2. Delivery
3. Leadership
4. Teamwork
5. Stakeholder Management
Contract type
Short term Contractor
Worker type
Contingent Worker
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