Contract Spy
Hybrid (Stanford-le-Hope, UK)
Luxury E-commerce Website Experience Strategist & Content Architect
A new British luxury fragrance house is seeking an experienced freelance website strategist to plan and deliver the complete content structure and customer experience for its bespoke e-commerce website.
A website design and development agency has already been appointed. This is not a coding or web-development role.
We need someone who can take our brand vision and determine:
Which pages the website requires
What should appear on every page
How each page should be structured
The order and hierarchy of the content
Where copy, photography, video and animation should be used
How the fragrances and brand story should be presented
How customers should move through the website
What buttons and calls to action are required
How to make the overall website feel complete, distinctive and luxurious
Four fragrances will be available at the initial launch, with another four...