Senior Digital Content Designer at Department for Education, London, 6 Months, £Contract Rate

  • Contract Spy
  • London, UK
  • Sep 10, 2020
6 Months or more

Contract Description


The Department for Education (DfE) is looking for an innovative digital leader to strengthen and bring coordination and coherence to our digital engagement, creative content and online news amplification.

Imagine having a talent that could benefit someone you’ve never met and solve problems you didn’t even know existed. Well, you do, and you can. And we’re here to help you do just that. At PSR we are the go-to place for talented contractors and temps for a rich variety of public sector roles.

As Senior Digital Content Designer, you will: 

  • ·       Lead a team of social media experts, digital content producers and designers overseeing the quality of the content and coordination of output;


  • ·       Working alongside the Deputy Head of Media and other senior communications, you will be required to support a diverse range of communications plans to meet the directorate’s, and the department’s key objectives;



  • ·       Develop and implement a refreshed DfE digital communications strategy (aligned to the annual DfE communication strategy);


  • ·       Own the DfE corporate social media channels and the content plan to make them more effective with target audiences and for the overall growth and performance of each channel;
  • ·       Support on the digital strands of a new customer engagement strategy that helps people access the information they need without having to phone or email;


  • ·       Build the team’s reputation in Government as a centre of excellence, including a creative, pacey and delivery-focused culture, driving forward innovative digital content and new approaches to insight and evaluation;


  • ·       Build knowledge, confidence and capability in digital engagement and content creation across the wider communications directorate – so your team can focus on role for experts;
  • ·       Improve social listening and monitoring conversations on social media to ensure action where needed and a timely response from DfE;


  • ·       Ensure that the team identify and work effectively with digital influencers;


  • ·       Building relationships at the highest levels (Ministers, senior officials, special advisers, private offices, OGD) to inspire confidence in our departmental approach and ensure propriety with ministers personal accounts;


  • ·       Ensuring closer working with the web publishing team and the customer experience team;


  • ·       Oversight of the ownership and procurement of any new and existing social media monitoring tools, including brandwatch and ensuring active use of monitoring tools to improve our analysis and performance;


  • ·       Improve evaluation and analysis of performance of our digital activity against set KPIs or averages and benchmarks;


  • ·       Work with the wider Communications Directorate to generate and interrogate audience insight and business objectives and develop plans that encompass social media, influencer strategies, video and animation;


  • ·       Build strong partnerships and working relationships with key digital leaders across Government and partner organisations;


  • ·       Achieve the best return on investment by managing resources, maximising the use of existing assets and managing relationships with Design 102, other agencies and private sector providers when required;


  • ·       Ensure an effective feedback loop between Customer Contact, Social and website publishers to ensure your audience are finding the information they need quickly, on social and and themes and trends are spotted;


  • ·       Ensure a consistent approach to templates and branding across all channels to help people recognise DfE content in their feeds;


  • ·       Play an active role in GCS and GDS, contributing expertise while making sure DfE is plugged into latest cross government digital developments;


  • ·       Work with peers across the communications directorate as part of the senior leadership and management team;
  • ·      

You’ll be/ have:

  • complishment in leading digital teams in a fast-paced communications environment.


  • ·       To succeed you will combine your depth of extensive experience in digital with a proven ability to apply it as part of an integrated communications strategy.


  • ·       You will build relationships at the highest levels (Ministers, senior officials, special advisers, private offices, OGDs) and use your negotiation and influencing skills to make things happen. An ability to build strong relationships will be critical.


  • ·       You will join a wider G6 team working especially closely with the Deputy Head of Media; Head of Marketing and the Head of Strategic Communications.


  • ·       You will be the professional lead for digital engagement across DfE – and the link into digital colleagues outside of Communications Directorate within DfE - as well as functional teams at GCS and GDS, as well as Number 10 digital.


  • ·       You will have an ability to develop authoritative and measurably effective digital communications strategies on complex issues.


  • ·       You must be an experienced communications professional, and a strong and visible leader.


  • ·       You will need the confidence and experience to engage with a diverse range of stakeholders.


  • ·       A passion for, and detailed knowledge of digital communications and industry best practice.


  • ·       Strong analytical skills, with the ability to interpret and learn from qualitative and quantitative research and performance data, with a commitment to continual improvement via a ‘test, learn and iterate’ approach.


  • ·       A track record in a range of content types including online copy, video, audio, infographics for different social media platforms.


  • ·       Experience with HMG or public sector communications is desirable but not mandatory.


  • ·       An ability to operate comfortably at a high-level with Ministers represent the Communications Directorate and DfE confidently.