Programmatic Performance Technical Lead at Transact Media Group, Remote, £Contract Rate

Company Description

Transact Media Group (TMG), is a data & programmatic marketing platform that helps brands and agencies convert media spending into measurable sales. Through its partnership with Mastercard, TMG leverages privacy-safe transaction data from over 3 billion Mastercard cards and 44 million merchants.

The company’s core solutions include Signals for optimizing META, TikTok, Snapchat, and programmatic campaigns, Outcomes for performance-based campaigns, and BrandFormance that evaluates media impact on transactions.

TMG combines advanced technology with actionable insights to deliver exceptional results for clients.

Role Description

This is a remote contract role and/or full time position for a Programmatic Technical Specialist.

Responsibilities include providing technical support for programmatic advertising campaigns, troubleshooting issues, and ensuring that all technical implementations are executed effectively.

We need someone to be able to create pixel tags for clients and also ensure that our DV360 programmatic traffic is tracking into affiliate platforms.

Collaboration with cross-functional teams to optimise campaign performance and maintain high-quality client service is central to this role.

Qualifications

• Strong analytical skills with the ability to interpret and act on data effectively

• Understand of affiliate tracking from DV360 into platforms like AWIN, Tradedoubler, CJ

• Ensuring tracking is set-up correctly on affiliate networks and DV360 to measure conversions

• Excellent communication skills to collaborate with clients and internal teams

• Proficient troubleshooting and problem-solving capabilities for technical challenges

• Technical support and customer service skills to assist clients in an efficient and professional manner

• Experience in programmatic advertising platforms is a plus

• Familiarity with transactional data or digital marketing tools is beneficial