Google Performance Analyst at Scrumconnect Consulting, Manchester, £350 per day

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Key Responsibilities:

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  Lead the development of performance measurement frameworks and meaningful KPIs.

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  Apply quantitative and qualitative data analysis to drive service improvement.

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  Work closely with stakeholders, user researchers, and service teams to deliver actionable insights.

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  Communicate analysis clearly using appropriate formats and tailored messaging for varied audiences.

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  Interpret and analyse user data to guide service design and delivery decisions.

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  Support the collection, validation, preparation, and cleansing of data.

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  Use Power BI, Google Analytics, Looker Studio, and Azure Data Services to build dashboards and performance reports.

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  Leverage BigQuery and Google Tag Manager for advanced data analysis, tracking, and reporting.

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  Ensure compliance with digital service standards and accessibility principles.

Essential Skills and Experience:

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  Demonstrated 5+ years of experience working within performance analysis or similar roles.

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  Strong technical capability in:

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    Microsoft Power BI

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    Microsoft Azure Data Services

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    Google Analytics, Google Tag Manager, BigQuery, Looker Studio

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    Statistical analysis, hypothesis testing, and significance evaluation

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  Experience in designing and implementing performance frameworks and KPIs.

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  Skilled in user-centred analysis, translating user research and behaviour into strategic insight.

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  Excellent communication skills with the ability to present complex data clearly.

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  Familiarity with data quality assurance and preparation best practices.

Desirable Skills:

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  Experience in public sector, internal services, or large-scale digital transformation.

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  Exposure to agile environments and iterative delivery.

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  Understanding of data privacy, security, and governance frameworks.