Conversion Tracking Developer at The Expansion Experts, Brighton, £150-£300 per day

Project: Tracking Setup from Fresha to Meta + Google Ads Tracking for E-commerceDescription:

We are looking for a tracking expert to help with two key tasks:

• Fresha to Meta Tracking – Set up purchase event tracking from Freshato send data back to Meta (Facebook & Instagram Ads Manager) for accurate conversion tracking.
• Google Ads Tracking Setup – Assist with general Google Ads trackingfor e-commerce campaigns on Shopify and WordPress(WooCommerce), ensuring all key conversions are properly tracked.

Requirements:

• Fresha API/Webhooks experience
• Expertise in Meta Pixel & Conversions API
• Google Ads & Google Tag Manager (GTM) tracking implementation
• Proficiency with Shopify and WooCommerce tracking setup
• Ability to troubleshoot and ensure accurate data flow

Project Scope:

✅ Fresha to Meta

• Connect Fresha booking & payment system with Meta Ads tracking
• Send purchase events with details like order value, service booked, and customer data where applicable
• Implement server-side tracking if needed
• Verify events inside Meta Ads Manager

✅ Google Ads Tracking (Shopify & WordPress)

• Set up conversion tracking & remarketing for Google Ads
• Ensure enhanced e-commerce tracking (purchases, add-to-cart, checkout steps, etc.)
• Fix any existing data discrepancies in Google Ads, GA4, and GTM

Deliverables:

• Fully working Fresha purchase event tracking to Meta
• Google Ads conversion tracking set up for Shopify & WordPress
• Testing & verification for both Meta and Google Ads events
• Documentation or brief guidance on implementation
• Support for minor revisions if tracking issues arise post-implementation

Job Types: Part-time, Freelance

Pay: £150.00-£300.00 per day