SEO & Digital Marketing Specialist at Physio & Health Matters Ltd, Solihull/Remote, £Hourly Rate

Job Summary:

We are seeking an experienced SEO & Digital Marketing Specialist with a strong background in SEO, e-commerce and website management to join our team. The successful candidate will play a key role in improving our online presence, enhancing SEO performance, and drive visibility across search engines, Google Ads, and LinkedIn. You will also collaborate closely with our Marketing Manager and team members to support various digital marketing initiatives and ensure that our online platforms are optimized for success.

Key Responsibilities:

• SEO Optimization:
• Manage and implement SEO strategies to increase website traffic and visibility across major search engines.
• Regularly update websites to enhance on-page and off-page SEO.
• Perform keyword research and analysis to stay up to date with current SEO trends and best practices.
• Google Ads & LinkedIn Management:
• Oversee and optimize Google Ads campaigns to drive targeted traffic and conversions.
• Manage LinkedIn marketing efforts, including paid advertising, to boost company visibility and engagement.
• Website Management & E-Commerce (Shopify):
• Oversee the management and improvement of the company’s Shopify website and other e-commerce platforms.
• Regularly update website content, including landing pages, product listings, and services offered.
• Ensure the website is optimized for SEO and visibility, making it easy to find in search engines.
• Social Media Presence:
• Increase the company’s social media presence by developing and implementing strategies across platforms.
• Create and optimize content for social media, ensuring alignment with broader marketing efforts.
• Liaison with Marketing Team:
• Work closely with the Marketing Manager, Lisa, and Aaron to support their roles and ensure seamless collaboration.
• Assist in outreach campaigns, ensuring effective communication with external partners and stakeholders.

• Outreach & Digital Growth:
• Assist in outreach initiatives to grow the company's online presence and secure partnerships.
• Identify opportunities to expand the business through additional services and digital growth strategies.
• Website Development:
• Set up and maintain new websites, ensuring they are populated with accurate information and are optimized for search engines.
• Continuously monitor and update site structure, meta tags, and content for SEO optimization.

Skills & Experience Required:

• Proven experience in SEO management and digital marketing.
• Proficient in Google Ads and LinkedIn campaign management.
• Expertise in website management and e-commerce platforms, particularly Shopify.
• Strong knowledge of current marketing trends and strategies.
• Ability to create, update, and optimize landing pages and website content.
• Experience in social media management and growth strategies.
• Ability to work independently and as part of a team, with excellent collaboration and communication skills.
• Attention to detail and the ability to manage multiple tasks efficiently.
• Proven experience setting up and effectively managing Shopify.

Desirable:

• Experience working in a fast-paced marketing environment.
• Experience supporting marketing outreach and business development initiatives.
• Ability to identify and implement new services or strategies to enhance business growth.

Job Types: Part-time, Freelance

Pay: £20.00 per hour

Expected hours: 15 per week

Additional pay:

• Performance bonus

Benefits:

• Company events

Schedule:

• Monday to Friday

Education:

• Bachelor's (required)

Experience:

• Social media marketing: 3 years (required)

Location:

• Solihull B93 0HL (preferred)

Work Location: Hybrid remote in Solihull B93 0HL

Application deadline: 01/03/2025
Reference ID: SEO & Digital Marketing Specialist
Expected start date: 03/03/2025