Digital Content Designer at Department for Work & Pensions, Newcastle-upon-Tyne, 6 months, £Contract Rate

On behalf of the Department for Work and Pensions (DWP), we are looking for a Digital Content Designer (Inside IR35) for a 6 month contract on a hybrid basis (Birmingham, Leeds (preferred) Manchester, Newcastle (preferred), Sheffield)

The Department for Work and Pensions (DWP) is responsible for welfare, pensions, and child maintenance policy. As the UK's biggest public service department, it administers the State Pension and a range of working age, disability and ill health benefits to around 20 million claimants and customers. As such, we operate on a scale that is almost unmatched anywhere in Europe and most people in Britain come into contact with us at some point in their lives.

Working with DWP, you will be helping us to drive our priorities to:

Help people to move into work and support those already in work to progress, with the aim of increasing overall workforce participation

Help people to plan and save for later life, while providing a safety net for those who need it now

Provide effective, efficient, and innovative services to the millions of claimants who rely on us every day, including the most vulnerable in society

Improve experience of our services while maximising value for money for the taxpayer.

As a Digital Content Designer your main responsibilities will be: 

• You will be an expert change communications and engagement practitioner who will design, coordinate and oversee the delivery and approach.
• You will need to lead discussions with Data and Analytics SLT, Digital ET or senior audiences within DWP to align engagement plans to business goals and direct the activity to high quality delivery across multiple (often competing) priorities.
• Concentrate on communications and engagement around the DWP Data Strategy Implementation. Including embedding a new 'hub and spoke' model (and related ways of working) within DWP, helping DWP integrate D&A resource into business units. This will also require broader responsibilities in terms of building awareness and desire for the change, showing where change is working well and overcoming any cultural or process barriers.
• You will be able to utilise engagement tools and creative production from the central team's resource and will need to prioritise your needs with their priorities so that your strategy has internal join up.
• You will represent the voice of the audience within Data and Analytics, providing credible, proactive communications counsel and expert delivery.
• You will be comfortable operating at all levels of DWP, across government and with external stakeholders, representing Data and Analytics in a range of senior settings including working cohesively with other communicators and engagement experts embedded in the Data and Analytics space who are leading on the delivery of the broader communications and engagement strategy and approach centred on the D&A, Digital and public domain audiences.

Essential: 

• Knowledge of defining a strategy that delivers business needs
• Change Communication Knowledge - Experience of delivering a change programme where your strategy had made audiences aware of the change, created a desire for the change, ensured they have the adequate knowledge, abilities and resources to embrace and embed the change.
• Content Creation - Ability to design and develop engaging content across various formats including text, graphics, videos, infographics, and presentations tailored to different audiences.
• Digital Analytics - Understanding how to interpret data from web analytics tools to measure campaign performance, track audience behaviour, and optimise communication strategies.
• Audience Segmentation - Identifying and targeting different audience groups with tailored messaging based on their needs and interests.
• Storytelling - Crafting compelling narratives to capture attention, evoke emotions, and connect with the audience on a deeper level.
• Call to Action (CTA) - Clearly guiding the audience towards desired actions through well-defined CTAs in communication.

Please be aware that this role can only be worked within the UK and not Overseas.

Disability Confident 

As a member of the Disability Confident Scheme, DWP guarantees to interview all candidates who have a disability and who meet all the essential criteria for the vacancy. In cases where we have a high volume of candidates who have a disability who meet all the essential criteria, we will interview the best candidates from within that group.

This scheme encourages candidates with a disability and/or neurodivergence to apply. In exceptional circumstances, we may also need to apply the desirable criteria in our shortlisting process which may include holding active security clearance.

Armed Forces Commitment

DWP guarantees to interview veterans or spouses / partners of military personnel who meet all the essential criteria for the vacancy. In cases where we have a high volume of ex-military candidates / military spouses or partners, who meet all of the essential criteria, we will interview the best candidates from within that group. In exceptional circumstances, we may also need to apply the desirable criteria in our shortlisting process which may include holding active security clearance.

In applying for this role, you acknowledge the following, this role falls in scope of the Off Payroll Working in the Public Sector legislation. Any rates of payment quoted will reflect the gross rate per day for the assignment and will be subject to appropriate taxes and statutory costs. As such the payment to the intermediary and your income resulting from this contract will be different.