Senior Performance Analyst at Softwire, London, £450 per day (Outside IR35)

Job title: Senior Performance Analyst

Rate: £450pd (Outside IR35)

Location: London

Job type: Full-time (4dpw)

Start date: Immediate

About Softwire

Softwire is one of the UK’s leading digital technology consultancies, offering services in software engineering, design, innovation, cloud, mobile and data. We deliver high-profile and cutting-edge digital projects for household names across the public and private sectors.

Softwire was founded on one simple idea: if we can create the best possible culture and working environment then everything else will fall into place. And it seems to be working - we were recently voted number 1 company to work for in the UK at the Best Company awards, and we have a loyal and growing client base who trust us with their hardest problems and their mission critical projects.

Description

We’re looking for a senior performance and optimization analyst to take a client-facing lead on how we deliver data-driven customer behavioural insights for a website and app in the UK rail sector. We have a range of projects and AB tests coming-up, as well as a planned website rebuild effort that will require particular focus on defining a new and modern approach to how we structure our web analytics.

Responsibilities

• Work closely with our client, design and build teams, advocating for data-driven insights
• Collaboratively define success objectives and metrics
• Own, manage, and report on the performance of funnels, customer lifecycles, and retention behaviour
• Establish detailed performance reporting and visualisations
• Communicate findings and recommendations to stakeholders

• Analytics

1. Custodian of our GTM and GA properties, accountable for schema cleanliness and quality
2. Map web and app analytics requirements into code requirements, GTM changes and specifications
3. Analyse large sets of unstructured quantitative data and turn them into actionable information
4. Manage and build reusable dashboards to report on performance
5. Work with our client to define an approach for integrating our web and analytics data with their wider business datasets

• A/B testing

1. Identifying, prioritizing, designing and specifying A/B tests
2. Configuration of light-weight tests in our A/B testing platform, Growth book
3. Run handover of build spec to build team; collaborate with tech and design during technical scoping
4. Design, run and support our client with configuring no/low code tests without code release
5. Review and QA of experiments before they are released to production
6. Monitoring and analysis of on-going tests and results

Skills and experience

• Experience designing test and measurement approaches and presenting insights and recommendations
• Experience managing and configuring tools to support insights.
• Must-have: Web analytics tooling including GA and GTM
• Nice-to-have: App analytics using Firebase analytics
• Experience specifying requirements for and working with development teams
• Experienced with data analysis and reporting tools including BigQuery, Looker studio and others
• Nice-to-have: Experience with Alteryx and Tableau
• Nice-to-have: Experience of using Growth book
• Nice-to-have: Experience working in the travel sector